Subiaco launch new branding for 125th year

Thursday, February 18, 2021 - 9:35 AM

The Subiaco Football Club has today launched the Club’s new branding that will be adopted across the 2021 Optus WAFL Premiership season to celebrate the Club’s 125th year.

Established in 1986, the Club has deep history and roots within WA football, and is one of the most recognisable sporting brands/clubs in Western Australia.

The club is recognised as one of the most successful WAFL teams in recent times, with a stellar history of AFL draftees and a destination club for all footballers wanting to compete in the WAFL.

To celebrate the Club’s rich history and the contribution and legacy of all people who have played a part in the club’s amazing story, a new 125-year brand has been designed to appropriately mark the milestone.

The brand’s dominant feature is the shield surrounded by 15 laurel leaves on each side of the crest to represent the 15 premierships achieved in the Clubs history; and to signify the strength of the Club on and off the field.

The brand also features ‘Leo the Lion’ and a banner to signify the year the Club was established.

Subiaco Chief Executive Officer Peter Capes welcomed the new brand for the club’s milestone year.

"The Subiaco journey is a remarkable story; full of ups and downs that has been developed over the past 125 years.”

“The Club had a 49-year drought that was broken in 1973. However, since the turn of the century, the Club has been very fortunate with the success that has been achieved in recent times” said Capes.

“In 2021, we are privileged to commemorate and celebrate this proud history”

“Just as our players are hard at work preparing for their respective 2021 seasons, our Board and Staff are working hard to ensure a significant 125th year for Subiaco, inclusive of providing the most exciting and accessible opportunities for everyone to join in" Capes said.

Stay tuned for further information to come shortly relating to the Club’s 2021 game day events, which will feature a range of opportunities to play your part in celebrating 125 years of the Subiaco Football Club. 

Don’t miss out on the action in 2021 and being a part of history in the Club’s 125 year. Become a Subiaco Lions member my registering at or calling the office on 9208 9999.